- Services
Full-Funnel Growth Strategy, Personalization Frameworks, AB Testing, SEO & Campaign Optimization, Behavioral Analytics, Dashboard Development
Project.
Partnered with the Adalal team to modernize their digital growth engine through a data-first, experimentation-driven approach. Integrated GA4 and Tableau to build a robust analytics layer that captured key customer behaviors and surfaced growth opportunities. Rolled out Google Optimize experiments across product pages and navigation to improve conversion rate and reduce bounce. Utilized SEMRush and GTM to optimize inbound SEO and campaign tagging across paid and organic efforts. Created a modular personalization framework with Dynamic Yield, enabling adaptive homepage and collection layouts based on affinity and behavior. Built out cross-channel dashboards to connect email, search, and onsite performance, ensuring always-on optimization across acquisition and retention. See it live at:
https://adalalum.com
Results.
The result was a smarter, more responsive growth framework that increased clarity across marketing channels and improved user experience at every stage of the funnel. Visitors interacted more deeply thanks to context-aware content and tailored layouts. The testing pipeline unlocked new conversion wins weekly, while the integrated dashboards provided the team with the agility to act on performance in real time. This foundation now supports Adalalum’s scalable, insight-led growth across digital.