- Services
Drove strategic growth initiatives for Tonies through technical optimization, performance marketing, and data-informed experimentation.
Project.
Market SWOT Analysis, AB Testing, Google Ads Strategy, Technical Troubleshooting, Performance Dashboards, Statistical Analysis, Custom Scripting
Project
Partnered with Tonies to enhance digital performance and scale paid acquisition through a structured, analytical approach. Led a comprehensive market SWOT analysis to identify strategic opportunities and competitive gaps. Built and optimized Google Ads campaigns from the ground up using GTM and custom scripts for granular tracking. Implemented AB testing across key touchpoints via Google Optimize, and used SEMrush to uncover SEO and SEM insights that shaped messaging and targeting. Tableau dashboards were built to visualize performance in real time, while custom data models and statistical analysis identified high-value segments and campaign lift. See it live at:
https://tonies.com
Results.
These efforts delivered a stronger, more performance-driven marketing engine. Paid campaigns became more efficient through refined targeting and data-backed keyword strategy, while AB testing surfaced winning experiences that informed future UX and messaging. Technical improvements, from GTM tagging to issue resolution, enabled cleaner analytics and more confident decision-making. The custom dashboards provided real-time clarity across stakeholders, and the strategic use of data elevated campaign precision and ROI. Tonies emerged with a faster, smarter, and more adaptive growth system built on insight and execution.