- Services
Site Search Optimization, Personalization, Funnel Analysis, AB Testing, Checkout Customization, Behavioral Tracking, Technical Audits
Project.
Worked closely with the Wild Fork team to enhance the digital shopping experience and drive conversions through strategic personalization and technical improvements. Integrated Algolia to refine site search accuracy and speed, helping users discover products faster and with more intent. Deployed Nosto for behavior-driven personalization, enabling dynamic product recommendations and content tailored to shopper segments. Leveraged Firebase for funnel visibility and real-time behavioral tracking. Customized the begin-checkout experience to reduce friction and abandonment. Comprehensive audits identified and addressed conversion blockers, laying the groundwork for ongoing optimization. See it live at:
https://wildforkfoods.com
Results.
These initiatives resulted in a faster, more intuitive user journey that translated into stronger engagement and higher checkout completion. Personalized content and optimized search empowered users to navigate the site with purpose, while the redesigned checkout flow removed key friction points. Real-time data from Firebase provided actionable insights, allowing rapid iteration and performance improvements. The work supported scalable growth, enabling Wild Fork to deliver a richer, more relevant customer experience rooted in insight and agility